Mario Judah at Trees

Feeling like he didn’t have anything to lose, Judah attempted to sing one day. He had played around with his voice in the past, trying to hit high notes, but on this day, he approached it differently. Using vibrato, he threw himself into a melody he had just written and bellowed, “Now it is time for you to die very rouuuuugh.” That’s the day Mario Judah discovered his superpower. He recorded the song, titled it “Die Very Rough,” and uploaded it to the internet. Centered around Judah’s powerful vocal delivery and off-the-wall lyrics (“I’m a big dog, big bear, n***a, I’m a lion/I’m the predator of the prey that is hiding”) over a hard-hitting beat, it was primed for viral success.

– complex.com